Do you ever wonder why your emails sometimes end up in spam instead of reaching your friends or the people you want to talk to? Well, it might be because your email address isn’t “warm” enough.
But don’t worry! There are special tools and services to help make your emails warmer and increase the chances of them reaching the right inbox.
But how does it all work? And what are the best tools to use?
Oh, and guess what? We have a service where we can do all the hard email work for you! Instead of stressing about it yourself, why not let us take care of it? Interested? Just pick a time from my calendar, and let’s have a chat!
Table of Contents
- What is an Email Warmup Service?
- Is Email Warmup Important?
- The Best Email Warmup Tools
- 1. Smartlead ($39/mo for unlimited inboxes)
- 2. Saleshandy ($34/mo for unlimited inboxes)
- 3. Warmy.io ($49/mo per inbox)
- 4. Lemwarm ($29/mo per inbox)
- 5. Warm Up Your Email ($29/mo per inbox)
- 6. Warmbox ($15/mo per inbox)
- 7. Mailflow.io Auto Warmer (free)
- 8. Instantly.ai ($37/mo for unlimited inboxes)
- 9. Folderly ($39/mo per inbox)
- 10. Mailwarm ($69/mo per inbox)
- 11. InboxWarm ($20/mo per inbox)
- 12. WarmUp Inbox ($12/mo per inbox)
- Email Warmup FAQs
- Conclusion
- The Ultimate Guide to Sales Enablement Tools: 13 Game-Changing Platforms That Will Transform Your Sa...
- AI for Lead Generation: 15 Best Tools and Strategies
- 15 Sales Metrics That Actually Matter (+ Best Tools to Use)
What is an Email Warmup Service?
An email warmup service is like a friendly helper for your email accounts, especially when you’re reaching out to new people. It helps build trust with your email provider so your messages don’t end up in the spam folder.
Here’s how it works:
Normally, when you send an email to someone new, your email provider checks things like your email history and the content of your message. If it looks suspicious, your email might get sent to spam, and your recipient might never see it.
This is especially risky for newbies to cold emailing. If you send lots of emails too quickly from a new email address, they might all end up in spam folders.
But with an email warmup service, it’s like having a buddy who chats with other email addresses to make it seem like you’re just having regular conversations. This tricks your email provider into thinking everything’s normal.
After some time, your email provider starts to trust you more. Then, you can send more emails without worrying about them going to spam.
Usually, it takes about 3 to 4 weeks for the initial process. But even after that, you can keep using the warmup service to keep your emails out of spam while you send more and more messages to win sales.
Is Email Warmup Important?
If you’re gearing up for a cold email strategy as part of your sales or marketing plan, email warmup is a must-do. Why? Well, imagine this: You start sending out loads of emails from an address that doesn’t have a good track record. What happens? Yep, most of your emails end up in the dreaded spam folder.
Here’s why email warmup is so important and the awesome benefits it brings:
- Inbox, not spam: The ultimate goal of your emails is to land in people’s inboxes, right? With email warmup, that’s exactly where your messages end up. Brands that warm up their emails find themselves safely in the inbox zone, reaching more folks and avoiding the spam filter.
- Higher open rates: When your emails consistently land in inboxes, guess what happens? More people actually open them! So, if you’ve got interesting stuff to say and catchy subject lines, you’re likely to see those open rates shoot up.
- Better responses: Think about it – if your emails are where they’re supposed to be (in inboxes), people are more likely to read and respond to them. Goodbye, spam folder; hello, engaged recipients!
- ESP love: Building up your email address’s reputation with your email service provider (ESP) has some sweet perks. Not only does it mean smoother sailing with your current provider, but it also sets you up for success with other ESPs. This means you can keep expanding your cold email strategy with confidence.
So, if you want your emails to land in the right place and get noticed by the right people, email warmup is definitely the way to go!
The Best Email Warmup Tools
1. Smartlead ($39/mo for unlimited inboxes)
Smartlead is a fresh face in the world of email warmup tools, and it’s winning hearts with its sleek design and budget-friendly pricing. One standout feature? It uses OpenAI integration to craft warmup emails that actually make sense – no gibberish here, unlike some other tools lower down on the list.
2. Saleshandy ($34/mo for unlimited inboxes)
Saleshandy is a versatile email warmup tool that lets you warm up multiple email domains simultaneously. What sets it apart is that your emails are sent to real, legitimate email addresses. These recipients read, reply to, and prioritize your messages, helping to establish trust with your email provider.
Setting up Saleshandy is a breeze, thanks to its automated setup process. Plus, you’ll receive daily reports to keep track of your progress. With features like predicted email deliverability percentage and email health score, you’ll always know where you stand.
Another handy feature is the ability to monitor your email and domain age, giving you valuable insights into your email infrastructure.
Saleshandy offers a starter package priced at $7 per month (billed annually). For access to more advanced features, you can opt for the $25 per month plan. With Saleshandy, you’ll have everything you need to ensure your emails land in the right inbox every time.
3. Warmy.io ($49/mo per inbox)
Warmy.io takes the spotlight as a leading provider of cutting-edge email warm-up solutions. Harnessing the power of AI, it seamlessly integrates with a wide range of email service providers, from Gmail and Outlook to Sendgrid and AWS. This versatility ensures compatibility with your preferred platform, making setup a breeze.
What sets Warmy.io apart is its focus on simplicity and effectiveness. With a user-friendly interface, setting up your warm-up process is a snap. Plus, you get a complimentary 7-day free trial to test drive its features. From automated warming processes to real-time progress tracking, Warmy.io keeps you in the loop every step of the way.
But that’s not all – Warmy.io also offers access to personalized email templates, helping you craft messages that resonate with your audience. And with a commitment to boosting your sender reputation, you can count on enhanced email deliverability.
Whether you’re a small business or a large enterprise, Warmy.io has you covered. Its compatibility with major ESP providers and round-the-clock customer support ensure a smooth experience from start to finish. Say goodbye to email deliverability woes – with Warmy.io, your messages are sure to reach their destination.
4. Lemwarm ($29/mo per inbox)
Lemwarm, the pioneering email warmup service from Lemlist, paved the way for all the other tools on this list. Its success inspired competitors to follow suit. When you join Lemwarm, you become part of its extensive network alongside other users. Lemwarm’s automation algorithm takes charge, sending auto-generated emails to and from other addresses in the network.
One quirky perk of Lemwarm is its amusing auto-generated email copy. Here are a few subject line examples from my testing:
“Draped neatly on a hanger, a banana is a cow from the right perspective.”
“In recent years, the currants could be said to resemble agreeable snakes.”
“The literature would have us believe that a nice bear is not but a cat.”
I stopped using Lemwarm because of the price, but I do miss the silly subject lines it generates!
Unfortunately, there’s no free version of this tool – you’ll need to pony up $29 per month to use it.
5. Warm Up Your Email ($29/mo per inbox)
Warm Up Your Email stands out from the crowd as the only tool on our list that takes a human touch to email warming. Instead of relying on automatically generated gibberish, they’ve got a team of real people crafting genuine, human-written emails.
Here’s how it works: Warm Up Your Email uses automation to send emails from your accounts to their network of inboxes. Then, their team jumps in to reply to those emails manually. If any of your messages end up in spam folders, they’ll work their magic to rescue them, helping to repair any damage to your ESP reputation.
But that’s not all – you’ll also get handy analytics on your cold emails. This lets you see how many land in spam or inbox folders for each ESP, so you can fine-tune your strategy.
Pricing starts at $29 per month per inbox, but here’s the kicker – if you’re a Mailshake user, you get access to Warm Up Your Email for free. And hey, Mailshake is one of our top-rated cold email outreach tools, so it’s a match made in heaven!
6. Warmbox ($15/mo per inbox)
Warmbox harnesses the power of AI to facilitate email exchanges among over 35,000 inboxes within its network. Compatible with a wide range of ESPs, including Gmail and Outlook, Warmbox provides detailed reports, a domain blacklist, and a DNS deliverability checker to ensure optimal performance.
With plans starting at $15 per month for one account and 50 emails per day, Warmbox offers affordable options for users. While more advanced plans are available at higher price points, it’s important to note that Warmbox does not currently offer a free trial.
7. Mailflow.io Auto Warmer (free)
Auto Warmer, previously known as QuickMail, has found a new home with Mailflow.io after Gmail put the brakes on auto warmup services. The good news? It’s now free and compatible with Gmail and Outlook inboxes.
To get started, you’ll need to sign up for the free trial (which does require a credit card). But once you’re in, you’ll have access to Auto Warmer at no cost – even after the trial period ends.
What sets Auto Warmer apart is its simple and intuitive interface. Setting up your email accounts on the warmup service is a breeze, and it takes care of the rest automatically. Plus, I appreciate the extra layer of security and quality control – you need to request access to the network, and approval is required before you can join the warmup network.
All in all, Auto Warmer delivers exactly what you need from a free service – seamless setup, automatic warming, and peace of mind knowing your emails are in good hands.
8. Instantly.ai ($37/mo for unlimited inboxes)
Instantly grabs your attention with its intuitive and clean user interface, making getting started a breeze. Pricing is straightforward and offers unlimited inboxes, a huge advantage for users.
9. Folderly ($39/mo per inbox)
Folderly stands out as an AI-powered platform that crafts authentic human-like conversations across its numerous email addresses.
While it may come with a higher price tag compared to other options, Folderly offers extensive integration with most ESPs, including Gmail and Outlook. Moreover, it provides a comprehensive suite of tools to bolster your email warmup efforts.
Plans for Folderly start at $49 per month, offering a range of features to support your email strategy and ensure your messages land where they belong: in your recipients’ inboxes.
10. Mailwarm ($69/mo per inbox)
Mailwarm is a premium option that prioritizes quality engagements for your emails. Their service ensures that your emails are not only moved out of the spam folder but also opened, marked as important, and even replied to by other inboxes in the network. Additionally, Mailwarm offers robust analytics and reporting features to track your progress.
Priced at $69 per month per inbox, Mailwarm may seem steep compared to other options. However, if you’re seeking top-notch performance and have the budget to spare, it’s certainly worth considering.
11. InboxWarm ($20/mo per inbox)
InboxWarm, brought to you by OutreachBin, shares similarities with many other tools listed here.
While there’s no free trial currently offered, you can get started with pricing starting at $20 per month per inbox. Plus, this subscription grants you access to a suite of cold email service tools, making it a comprehensive solution for your outreach needs.
12. WarmUp Inbox ($12/mo per inbox)
WarmUp Inbox lives up to its name by employing AI writers to automatically generate dynamic content for your email warming needs. With over 15,000 different inboxes in its network, you can trust that your emails are reaching real recipients.
Compatible with Outlook and Gmail, WarmUp Inbox offers a straightforward setup process – just set it and forget it.
Starting at $12 per month per inbox, their basic plans offer an affordable way to ensure your emails land in the right place every time. With WarmUp Inbox, you can trust that your emails are in good hands, leaving you free to focus on what matters most.
Email Warmup FAQs

Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics and OutreachBloom.