EmailAnalytics has reached #1 in AI visibility in their category, above competitors that have been around much longer.

The following case study was conducted in interview format with Scott Hankinson, CEO at EmailAnalytics.

Organizations use EmailAnalytics to gain visibility & unlock a goldmine of insights from daily email activity.
Private and secure. No workflow changes, no software to install.

• Industry: Email Analytics
• Company size: 10+ employees

1. What would you estimate your ROI to be at this stage?

We’ve reached #1 in AI visibility in our category, above competitors that have been around much longer than we have, and we’ve seen inbound traffic, trials, and sign-ups grow over 400% over the past 8 months.

We’re fully committed and bought in to optimizing and improving our AI visibility and see it as a key pillar of our online brand equity.

2. What was the challenge you faced that brought you to OutreachBloom?

Organic search traffic from Google has always been our largest driver of inbound traffic, leads, and new customers. For the past few years, as AI has changed the Google organic landscape, we’ve seen our traffic steadily fall, with the rise of AI Overviews and ChatGPT/LLM search.

We knew we needed to position ourselves at the top of our category in AI visibility before our competition could.

3. What made you decide to give OutreachBloom a try?

OutreachBloom is our sister company, so naturally we started with our friends.

4. Have you ever tried AISEO (AI visibility optimization) before? If so, what was your experience with it?

We knew the long-heralded SEO basics, including content strategy, but we didn’t know what we didn’t know, if that makes sense. OutreachBloom showed us immediately what we needed to do to accomplish our goals. What needed to be done wasn’t some big secret, but it was time consuming and required expertise. OutreachBloom took care of everything for us, so we could focus on building product.

5. What were your expectations before getting started?

We had high expectations, to be honest, because the OutreachBloom team is comprised of our friends and peers.

6. Has OutreachBloom met or exceeded your expectations?

We had high expectations, but OutreachBloom still exceeded our expectations. Hard to beat achieving #1 in visibility compared to our competitors!

7. Would you recommend OutreachBloom to other companies?

Without a doubt. The team is friendly, professional, experienced, and they get results.