CityBox Advertising saw nearly 6,000 clicks, 400+ replies, and a pipeline full of real opportunities.

The following case study was conducted in interview format with Dax Patton, Operating Partner at CityBox Advertising.

Capture attention where it matters most—urban streets, high-traffic zones, and key markets. CityBox Ads transforms roll-off containers into high-visibility mobile billboards for your business.

• Industry: Advertising
• Company size: 10+ employees

1. Have you closed any deals yet? What would you estimate your ROI to be at this stage?

We’re still early in the sales cycle, but yes — I’ve already moved several prospects into late-stage conversations, with multiple proposals out, including several in the $20,000+ range. For only two months of outreach, the pipeline is extremely strong.

Even at this stage, the ROI is already positive. The value of the pipeline alone far exceeds the cost of the campaign, and based on where conversations are, I fully expect a couple of these deals to close soon. For CityBox, this is exactly the kind of momentum we needed.

2. What was the challenge you faced that brought you to OutreachBloom?

CityBox is scaling fast — new inventory, new markets, and a product that performs extremely well once people understand it.

The challenge was: how do we get in front of enough qualified decision makers quickly?

Traditional networking, inbound, and organic traffic weren’t going to get us the volume or speed we needed. I knew outbound was the missing piece, but I needed a partner who could execute it well and handle the heavy lifting so I could stay focused on operations and closing deals.

3. What made you decide to give OutreachBloom a try?

Two things stood out:

1. Their strategy was clear and data-driven, not just “spray and pray” outreach.
2. The messaging approach felt human, creative, and aligned with how I personally communicate.

They understood the CityBox brand immediately and showed me exactly how they would position us to stand out in a very noisy B2B space. That gave me confidence they could represent us well.

4. Have you ever tried cold B2B outreach before? If so, what was your experience?

I’ve tried bits and pieces of cold outreach in the past, but nothing at the scale or sophistication OutreachBloom brought to the table.

My past experiences were inconsistent — too much manual work, not enough targeting, and not enough messaging refinement. OutreachBloom brought structure, repetition, consistency, and a real strategy. The difference was night and day.

5. What were your expectations before getting started?

Honestly, I expected to get a handful of warm conversations and maybe spark some brand awareness in Austin.

I did not expect nearly 6,000 clicks, 400+ replies, or a pipeline full of real opportunities — including multiple large proposals and conversations with agencies, founders, and CMOs.

The volume and quality both exceeded expectation.

6. Has OutreachBloom met or exceeded your expectations?

OutreachBloom exceeded expectations across the board.

The numbers speak for themselves, but beyond that, the quality of the leads was the biggest surprise. These weren’t random or irrelevant — they were real businesses, marketing teams, agency partners, and brand decision makers who fit our ICP.

The campaign paid for itself within the first couple of weeks just from the traction and visibility alone.

7. Would you recommend OutreachBloom to other companies?

Absolutely.

If a company has a clear offer and needs reach, awareness, and conversations, OutreachBloom is one of the fastest and most efficient ways to generate momentum. Especially for companies like mine that need to get in front of thousands of decision makers quickly.

8. Any anecdotes about your interactions with people you took meetings with?

Yes — and this is one of the things that impressed me most.

Several prospects actually commented on the creativity and tone of the outreach.
Some said things like:

• “Your email stood out — I normally ignore cold outreach, but this one felt different.”
• “I saw your email, then Googled CityBox Ads, and your concept is brilliant.”
• “This is the most unique OOH pitch I’ve seen in a long time.”

A few people even referenced the Texas-themed email — it made them laugh and made them feel like the message had personality, not just automation.

Those moments turn a cold email into a warm conversation instantly.