11 Best AI Visibility Tracking Tools

Key Takeaways

• An AI visibility tracking tool shows whether ChatGPT, Perplexity, and Gemini mention and recommend your brand, and how they describe it.
• Profound suits enterprises, Otterly.AI and Peec AI suit smaller teams, and a manual prompt-set tracker costs nothing to start.
• Pick based on prompt volume, budget, and whether you need competitor benchmarking and source tracking.
• Measure monthly, and confirm each tool’s current pricing on its own site before you buy.

An AI visibility tracking tool runs a set of prompts through AI assistants. It records whether your brand shows up, how it’s described, and which pages get cited. It turns “are we in the answer?” from a guess into a number you can watch.

Why does that matter now? Buyers ask ChatGPT and Perplexity for recommendations before they open a tab. If those tools don’t name you, you lose the deal before it starts, and you never see it happen.

This guide ranks 11 AI visibility tracking tools, from enterprise platforms to a free manual method. Each is compared on what it tracks, who it fits, and how it prices.

One quick disclosure: OutreachBloom publishes this site. We’re a B2B outbound agency rather than a tracking tool, so we’re not ranked here. We use tools like these to report AI visibility for clients, and I’ll flag when the free option is all you need.

One quick note before the list: these tools are young and priced all over the map. I’ve kept pricing general on purpose, so check each vendor’s site for the current number before you commit.

AI Visibility Tools at a Glance

Tool	Best for	Pricing model
Profound	Enterprises wanting deep coverage	Custom, quote-based
Peec AI	Small teams wanting benchmarking	Published monthly plans
Otterly.AI	SMBs starting to monitor	Published monthly plans
AthenaHQ	Teams that act on findings	Published plans, check site
Semrush / Ahrefs	Teams already on an SEO suite	Part of the subscription
Manual tracker	Anyone with no budget	Free

How We Evaluated These AI Visibility Tools

We ranked each tool on what it tracks, which AI assistants it covers, who it fits, and how it prices. We weighted coverage and clarity of reporting most heavily.

Tool categories and features here reflect each vendor’s own positioning, reviewed in July 2026. This space moves fast, so treat pricing as a starting point and confirm the current number on each site before buying.

1. Profound: Best for Enterprises That Want Deep AI Answer Coverage

Quick take: Profound is an enterprise AI visibility platform that tracks how your brand appears across ChatGPT, Perplexity, and other assistants, with source and competitor analysis.

Profound is aimed at larger brands and agencies that need broad prompt coverage and detailed reporting. It analyzes which sources AI tools pull from, so you can see the pages shaping your answers, beyond the mentions.

• Tracks brand mentions, sentiment, and citations across major AI assistants.
• Surfaces the source pages that feed AI answers about you.
• Competitor and share-of-voice comparison.

Pricing: Custom and quote-based, aimed at enterprise budgets.

Best for: enterprise marketing teams and agencies that need depth and are ready to pay for it.

Limitation: The enterprise focus and pricing put it out of reach for many small teams.

2. Peec AI: Best for Small Teams That Want Competitor Benchmarking

Quick take: Peec AI monitors how your brand shows up in AI answers and benchmarks you against competitors, with published plans aimed at smaller teams.

Peec AI leans toward accessible pricing and side-by-side comparison, so you can see where a rival gets named and you don’t. That makes it a practical first paid tool for a lean marketing team.

• Tracks mentions and visibility across AI assistants.
• Competitor benchmarking on shared prompts.
• Trend reporting over time.

Pricing: Published monthly plans; check the current tiers on its site.

Best for: small B2B teams that want affordable tracking with competitor context.

Limitation: Coverage and integrations are lighter than an enterprise platform’s.

3. Otterly.AI: Best for SMBs Starting to Monitor AI Search

Quick take: Otterly.AI tracks brand mentions, links, and prompt rankings across AI search, with SMB-friendly plans and a gentle learning curve.

Otterly.AI is built for teams taking their first structured look at AI visibility. It reports which prompts mention you and whether your links get cited, which is enough to spot gaps and act on them.

• Monitors brand mentions and cited links in AI answers.
• Tracks a defined set of prompts on a schedule.
• Simple reporting for non-specialists.

Pricing: Published monthly plans; confirm current pricing on its site.

Best for: SMBs and solo marketers who want an easy on-ramp.

Limitation: Lighter analysis than tools built for large prompt sets.

4. AthenaHQ: Best for Teams That Act on the Data

Quick take: AthenaHQ pairs AI visibility monitoring with guidance on improving how assistants describe you, aimed at teams that want to act on the data.

AthenaHQ sits closer to the “do something about it” end of the market. Alongside tracking, it points at the content and sources shaping your answers, so the report leads to a to-do list.

• Monitors brand presence across AI assistants.
• Recommendations for improving visibility.
• Source and content gap analysis.

Pricing: Published plans; check its site for current tiers.

Best for: teams that want tracking plus a path to fixing gaps.

Limitation: A newer platform, so the feature set is still filling in.

5. Scrunch AI: Best for Agencies Managing Multiple Brands

Quick take: Scrunch AI tracks AI search visibility with a workflow suited to agencies and teams watching several brands or clients at once.

Scrunch AI focuses on monitoring how brands appear across AI answers, with reporting built for people managing more than one account. That makes it a fit where a single-brand tool would get clumsy.

• Multi-brand AI visibility monitoring.
• Mention and citation tracking across assistants.
• Reporting suited to client work.

Pricing: Published plans; verify current pricing on its site.

Best for: agencies and teams tracking multiple brands.

Limitation: More tool than a single small brand needs.

6. Goodie: Best for a Focused, Approachable AI Visibility Tool

Quick take: Goodie is an AI visibility tool that tracks how your brand appears in AI answers, with a focus on being approachable for marketers.

Goodie aims at teams that want a clear read on AI presence without a heavy platform. It reports mentions and visibility so you can see movement without wading through settings.

• Tracks brand mentions across AI assistants.
• Visibility trends over time.
• Marketer-friendly reporting.

Pricing: Published plans; check its site for the current number.

Best for: marketers who want a straightforward tool.

Limitation: Fewer advanced features than the enterprise platforms.

7. Nightwatch: Best for SEO Teams Adding AI Tracking

Quick take: Nightwatch is an established SEO rank tracker that has added AI and generative-search tracking, so one tool covers both.

Nightwatch suits teams that already track keyword rankings and want AI visibility in the same place. Keeping both in one dashboard saves you from stitching two tools together.

• Keyword rank tracking plus AI search coverage.
• Location and device segmentation.
• Reporting and alerts.

Pricing: Published plans; confirm current tiers on its site.

Best for: SEO teams that want AI tracking beside their rankings.

Limitation: AI features are an addition to an SEO-first tool rather than its core.

8. Rankscale: Best for Prompt-Level AI Rank Tracking

Quick take: Rankscale focuses on tracking how brands rank and appear across AI search results at the prompt level.

Rankscale treats AI answers like a ranking surface, following how you place across a set of prompts. That framing suits teams that think in ranks and want AI mapped the same way.

• Prompt-level AI visibility tracking.
• Mention and citation monitoring.
• Trend reporting.

Pricing: Published plans; check its site for current pricing.

Best for: teams that want a rank-style view of AI answers.

Limitation: A newer entrant, so coverage is still growing.

9. Semrush: Best for Teams Already on the Semrush Suite

Quick take: Semrush has added AI visibility features to its wider SEO and marketing suite, so existing users can track AI mentions without a new tool.

Semrush makes sense when you already pay for it. Its AI visibility features fold into the same dashboard as your keyword and backlink data, which keeps reporting in one place. You can compare its approach with the best AEO tools for B2B marketers before committing.

• AI visibility features inside the Semrush suite.
• Alongside keyword, backlink, and site data.
• Familiar reporting for existing users.

Pricing: Part of a Semrush subscription, with AI features on higher tiers or as an add-on.

Best for: teams already invested in Semrush.

Limitation: Overkill if you only want AI tracking and nothing else.

10. Ahrefs Brand Radar: Best for Ahrefs Users Watching Brand Mentions

Quick take: Ahrefs Brand Radar tracks brand mentions across AI answers and search features for teams already using Ahrefs.

Brand Radar extends Ahrefs into AI-answer visibility, so existing users get mention tracking without leaving the platform. Like Semrush, it’s most efficient when you already pay for the suite.

• Brand mention tracking across AI and search surfaces.
• Inside the Ahrefs toolset.
• Reporting alongside SEO data.

Pricing: Part of an Ahrefs subscription.

Best for: current Ahrefs users.

Limitation: Not worth subscribing to Ahrefs for this feature alone.

11. A Manual Prompt-Set Tracker: Best Free Way to Start

Quick take: A manual prompt-set tracker means running a fixed list of prompts through the AI assistants yourself each month and logging the results in a spreadsheet.

This is free, and it teaches you what to look for. Pick 20 to 30 prompts your buyers would ask, run them monthly, and record whether you’re mentioned and how. You can start from our AI search visibility audit checklist.

• Free, using only the AI tools and a spreadsheet.
• Full control over which prompts you track.
• Teaches you the patterns before you pay for a tool.

Pricing: Free.

Best for: anyone with no budget who wants to start today.

Limitation: It’s manual, so it doesn’t scale past a few dozen prompts.

How to Choose an AI Visibility Tracking Tool

Start with budget and scale. If you’re tracking a handful of prompts, the manual method or an SMB tool like Otterly.AI or Peec AI is plenty. If you need hundreds of prompts and source analysis, an enterprise platform like Profound earns its cost.

Next, check whether you already pay for Semrush or Ahrefs, since their AI features may cover you without a new bill. For a broader view of the category, compare the best AEO tools for B2B marketers.

Then decide if you want tracking alone or tracking plus a plan to improve. Tools like AthenaHQ lean toward action; pure monitors just show the score.

Pro Tip

Before you buy anything, run one month of the free manual method. It shows you which prompts matter and what good looks like. Then you buy the right tool instead of the first one you demo.

Frequently Asked Questions

What is an AI visibility tracking tool?

An AI visibility tracking tool runs a set of prompts through ChatGPT, Perplexity, and Gemini. It records whether your brand is mentioned, how it’s described, and which sources get cited. It turns a black box into a metric you can watch over time.

What is the best AI visibility tracking tool?

Profound is a strong pick for enterprises that want deep coverage, while Otterly.AI and Peec AI fit smaller teams that want published, affordable plans. If you have no budget, a manual prompt-set tracker in a spreadsheet gets you started for free.

Do I need a paid tool to track AI visibility?

No. You can track a fixed set of prompts by hand each month and log the results in a spreadsheet for free. A paid tool saves time, checks more prompts, and adds history, which matters once you track dozens of queries.

How often should I check AI visibility?

Monthly is enough for most B2B brands, since AI answers shift gradually rather than daily. Check more often during a launch or after publishing content meant to change how AI tools describe you.

How is AI visibility tracking different from SEO rank tracking?

SEO rank tracking follows your position in a list of blue links. AI visibility tracking follows whether an assistant names and recommends you inside a written answer. It measures being cited inside the answer rather than ranked below it.

Where to Start

If you have budget and scale, pick the tool that matches your prompt volume and whether you already own an SEO suite. If you don’t, start free with a manual tracker this month and upgrade once you know what you’re measuring.

Either way, treat AI visibility as a number you own instead of a mystery. If you’d rather have it tracked and improved for you, that’s part of what we do at OutreachBloom, and you can dig into our AI visibility hub or read how we handle tracking your brand’s ChatGPT citations.